I Bleached My Virgin Brunette Hair Icy Blonde | Hair Me Out | Refinery29

I’ve always had restrictions on my hair. I haven’t been able to do anything fun with it because Asian moms are a little bit stricter. I’m really nervous about dying my hair because I definitely don’t want it to ruin it. Also my mom is gonna kill me, but it’ll be great. My name is Nicole and I am getting icy white hair. Before you see my hair transformation, subscribe below. When I think of icy white hair I think of Gwen Stefani and I also think of Elsa from “Frozen” and I definitely don’t want to look like that. So hopefully it’ll be a little more stylish than that. I’ve always been a huge fan of Gwen Stefani and she literally grew up 20 minutes from where I’m from. So I’m really excited to get a look that will kind of express my personality the way that she expresses hers. When I was younger, I always wanted to change the color of my hair. I always wanted to dye it but that was not allowed in my household because my mom is super strict about hair. I’ve had this same hair for 22 years–my entire life. So it’s time to change it up. My name is Kazumi. I own a hair salon in Beverly Hills called Salon Kazumi. I specialize in color correction. That means I change the hair color completely from black to blonde. And Nicole was the perfect candidate for today. Hello! Hi! I’m Kazumi. I’m Nicole, nice to meet you. So what are we doing today? I think we’re going to do really blonde, really icy blonde. Oh my god, that’s amazing! How blonde do you want to go? As light as we can, I think. Okay, have you done it before? No! It’s gonna look so awesome on you. Give you a little edge, style. I’m so excited! Okay, great! Let’s get you started. Great! Thank you! So we are going make Nicole–she has beautiful dark hair, and we are gonna give her beautiful champagne blonde. It’ll be an amazing transition today. So first I did full highlights on Nicole. I took all, sliced back to back sections. I literally have to lift this up cause it feels like I’m wearing headphones. Okay, we’re almost done. How are you doing? Good. Yeah, you okay? Yeah. Is it really heavy? Yeah, just relaxing my head on here. It’s a lot better cause I’m not holding the weight anymore. I process about 30 minutes. I’m so glad your head is doing well. I get to do one more round of bleach. It’s pretty light but I still see that little bit of yellow. So we want to get that as white as possible. I went in and reapplied the bleach on where it was still dark. Okay, so bleach is all in. We went over the roots a little bit. And also I went over with very gentle bleach where that yellow remained. And I’m trying to get as light as possible evenly. And we are going to give you that toner, and you’ll be all done! Awesome! Yeah, almost there, almost there. So excited. So excited, me too. Right after the bleach you want to treat the hair with good keratin and collagen based treatment to repair your hair inside out before you tone your hair. And then I tone her hair with champagne blonde and left it about a good five minutes. What do you think? I love it. Oh my god. It looks so good on you. I couldn’t imagine it would look any better. This is exactly–it looks so good. You are blonde. It looks amazing. It feels like a superhero. Your dreams come true. I am in absolute awe. It looks so good. It feels really good. And it still feels like it had so much life in it. And I couldn’t be happier with what happened today, it looks amazing. It reminds me so much of Gwen Stefani and has all the sassiness and all the grace she has, so I love it. I got really lucky today with Nicole because she was virgin hair. Usually people have colored hair and that can be challenging to a colorist. Since Nicole was virgin hair, I was expecting a pretty smooth transition. I think what was so special about it was that Kazumi brought back a special treatment from Japan, so I was getting all the elite Japanese hair treatment, so it feels really good. I can’t wait to show my mom. I think she is gonna be overjoyed by the way it looks. I know she was afraid it was going to be damaged, and it’s perfectly fine, so it’s great. I guess it’s time to test the theory if blondes have more fun. We’ll see. Thank you so much for watching Refinery29. For more videos, click here. To subscribe, click here.


  1. Refinery29 January 30, 2019 at 4:01 pm

    What other hair transformations would you like to see on Hair Me Out? Share with us below!

  2. Madison Choate August 16, 2019 at 4:46 am

    If you put bleach under heat that’s why you get yellow orangey color

  3. shoba cullen August 16, 2019 at 8:29 am

    i liked her with brown hair

  4. Square Up August 16, 2019 at 9:23 am

    I love those foils So much

  5. L A August 16, 2019 at 10:19 am

    ya'll r crazy goin at it with heat and curling iron 5 minutes after bleaching it smh

  6. Ayden Sumerall August 16, 2019 at 10:27 am

    Her voice is so damn annoying, I had to fast forward but the hairdresser did a great job.

  7. mo jon August 16, 2019 at 11:22 am


  8. Butterfly JM August 16, 2019 at 2:42 pm

    You look great omg you’re so pretty in blonde

  9. Leala Campbell August 16, 2019 at 2:47 pm

    2:45 wow her head

  10. Jessa Kabingue August 16, 2019 at 3:24 pm

    I'm so happy for you! It looks so good on you!!!
    Please take care of your hair so it doesn't get damaged??

  11. Brianna Amore August 16, 2019 at 5:37 pm

    Her really light hair and black eyebrows remind me of Inuyasha

  12. Pamela González August 16, 2019 at 6:25 pm

    By the thumbnail I thought she was the main actress of Jane the Virgin lmaooo

  13. andrea arthur August 16, 2019 at 11:17 pm

    God is good lets pray for those unsaved and less fortunate people guys who dont have our blessings and salvation, that eternal hope 💗💪🙏He ansewered my prayer to have another chance could have accepted failure but god didn't so nah

  14. cswtx August 17, 2019 at 12:57 am

    yikes is it just me or does she look terrible with platinum blonde hair. it washes her face out like crazy.

  15. Daya Vadaga August 17, 2019 at 12:17 pm

    She looks like a boss! 😍❤️

  16. Victor Félix August 17, 2019 at 1:05 pm

    She has an ombré? How’s her hair all virgin?

  17. Victor Félix August 17, 2019 at 1:11 pm

    Never saw an asian looking that good as a blonde

  18. HONEY BUNS August 17, 2019 at 8:15 pm

    After she dyed her hair she looked albino

  19. Estee Brown August 18, 2019 at 12:13 am

    Your new blonde color looks A M A Z I N G!!!!❤🥰😍

  20. lyn anthonette August 18, 2019 at 5:51 am

    "asian moms are strict"

    trueness level 99999999999999

  21. Alex Barreras August 18, 2019 at 6:43 am

    wow . amazing

  22. Avonne Mejia August 18, 2019 at 5:06 pm

    How does maintenance work? Like doesn’t ur naturally hair just start growing back in brown? Do you need to bleach touch ups every month? Does bleaching change texture of natural hair?

  23. leah stangard August 18, 2019 at 7:23 pm

    It doesn't look good.

  24. Laura Wolfe August 18, 2019 at 8:07 pm

    HOLY foils damn
    Her hair looks perfect though

  25. Elizabeth Morelus August 18, 2019 at 10:19 pm

    It looks like she has or had highlights

  26. Imshaal August 18, 2019 at 10:41 pm

    She has DARK BROWN hair bruh!

  27. Kevin Xavier August 19, 2019 at 1:59 am

    Hail the mother of dragons!

  28. rrpdsks August 19, 2019 at 11:27 am


  29. 강사라 August 19, 2019 at 5:00 pm

    she looks like a model now 👏

  30. EisAngel August 19, 2019 at 7:44 pm

    It takes a moment, usually, before hair damage starts happening!

  31. Kiowa Cosgrove August 19, 2019 at 7:46 pm

    Shows ur mom…

    Hair is now red

  32. Alex Gzz August 19, 2019 at 10:48 pm


  33. Daca Koldzic August 20, 2019 at 10:35 am

    0:18 BEFORE
    6:01 AFTER
    Your welcome 👍

  34. Chai Lani August 20, 2019 at 3:19 pm

    The blonde suits her🌌

  35. Aliya Maly August 22, 2019 at 4:55 am

    Kazumi was so sweet

  36. Sinai Ival Caro August 22, 2019 at 7:56 pm

    So beautiful

  37. Olivia August 23, 2019 at 1:08 am

    She would of kept her hair like 2:42

  38. DANIELA MONDRAGON August 23, 2019 at 2:25 am

    Wow!!! She did an amazing job!!!

  39. Nanna Mary Bernabas August 23, 2019 at 4:12 am

    Her voice is similar to Jessica from 13 reasons why

  40. Arianatorss Forever¿! August 23, 2019 at 2:04 pm

    It looks so good on her

  41. Olivia Alina August 23, 2019 at 2:46 pm

    blonde people do have more fun then

  42. Grace August 23, 2019 at 6:12 pm

    I was shook by the amount of foils

  43. vera mihailov August 25, 2019 at 7:59 am

    Ummmm…. I have question.. Why?? 😏

  44. Daniella_08 August 26, 2019 at 10:38 am

    Has anyone else not lost their hair virginity?

  45. Sara Olive August 28, 2019 at 5:03 pm

    I’ve never dyed my hair before “cough cough MOM” but my hair has went from carrot orange to for red to auburn red. I think I’ve reached the end of my transformation but I’m not sure it might go brown. My hair is crazy lol

  46. EmeraldClawz LPS August 30, 2019 at 7:12 pm

    Now time for her moms reaction…

  47. Carolin von Petzholdt September 1, 2019 at 1:21 am

    How much does something like this cost?

  48. go .crazy September 1, 2019 at 3:44 am

    In my opinion it dose not match her 😪 bad to say it

  49. Tamsin Blewden September 1, 2019 at 9:45 am

    this hair colour is gorgeous!!

  50. Jacqueline Sanchez September 2, 2019 at 4:53 am

    I can only fantasize about something like this. me as a dark dark brown curly haired girl

  51. Jacqueline Sanchez September 2, 2019 at 4:55 am

    Her hair looked like gum while it’s between sessions of getting it bleached 😦

  52. 10.000SubscribersWithoutAnyFriends? September 2, 2019 at 3:23 pm

    Wow she looks so much bettet with this hair then brown hair

  53. softjyun September 3, 2019 at 12:12 am

    she is so pretty

  54. Suhani Jain September 4, 2019 at 10:15 am

    love that she took hair care into consideration instead of just putting layers and layers of bleach and shampoo and toner and completely destroying the hair

  55. K stands for Potassium September 4, 2019 at 6:50 pm

    question: if you bleach your hair multiple times, you know, cause it's growing, does it always look this way?

    i'm asking because one of my characters also has this like, dark brown hair and she bleaches it, but i know nothing about how it works.

  56. stephanie lumina September 5, 2019 at 7:36 am

    Jeez, she did a very great job in bleaching hair. Looks even, no yellowish color or what so ever but still looks healthy, not frying the hair or what so ever.
    Works really fast, rinsing the bottom part while the upper part in process. The point is, the hairdresser is an expert in bleaching hair.

  57. thegreenmanofnorwich September 5, 2019 at 1:53 pm

    Holy crap that's a lot of foil. Worked out well though. I preferred the look of it when blowdried straight, but that's just me

  58. Naima Irfan September 7, 2019 at 10:51 am

    She looks like elf from movies after colour.

  59. BLACKPINK Boba Tea September 7, 2019 at 11:50 am

    I wish I can dye my hair I have to wait 10 years to dye it

  60. Md.Rafiqul Islam September 9, 2019 at 5:49 pm

    She is the same girl from the hand model video

  61. Game Mode September 11, 2019 at 5:30 pm

    I'm shook!! The result looks so so good!!🤩

  62. Ana Kajita September 12, 2019 at 5:10 pm

    Omg she looks sooooooo good with the blonde hair 😍😍😍

  63. Pink Panda September 14, 2019 at 12:17 pm

    has anybody noticed that in the begining of the vid she has slitely lighter hairthen the top

  64. Stones N September 15, 2019 at 4:33 am

    That’s not virgin it’s fucking ombré like mine. Mine is dyed and died. But resurrected and now it’s really long but I wanna ruin it again

  65. Kayla Moore September 16, 2019 at 2:45 am

    very impressed by this colorist. she is amazing!

  66. UndergroundMakeup September 16, 2019 at 11:33 pm

    So satisfying those foils

  67. Wing Lam September 19, 2019 at 2:59 pm

    Honestly I think she looks better with her virgin hair

  68. Eragon Shadeslayer September 20, 2019 at 12:20 am

    I want her hair soooooo bad. She is so beautiful and her personality was so sweet ❤️

  69. Yasinta Kadek September 20, 2019 at 5:57 pm

    He look more young with blonde hair

  70. Manoela Wolfhard September 22, 2019 at 3:03 am

    What an amazing job giiiiiirl

  71. Paola Not Paula September 22, 2019 at 1:07 pm

    Damn i miss my white snow blonde hair too 😭😭

  72. Paola Not Paula September 22, 2019 at 1:08 pm

    Damn i miss my white snow blonde hair too 😭😭

  73. V c September 22, 2019 at 10:33 pm


  74. dalagang maldita September 23, 2019 at 11:03 am

    "asian mom are a little bit stricter" feel you

  75. Linda Craft September 24, 2019 at 3:26 am

    I like brown better on u 🙂 but it’s still cute

  76. Din Din!¡ September 26, 2019 at 2:23 am

    Seriously?? Blonde, smfh please. 😪

  77. Virishikii September 26, 2019 at 12:27 pm


  78. Miranda Kings September 26, 2019 at 7:33 pm

    She did such a good job especially on dark hair wow. I want to do this too but I’m nervous 😖😖

  79. Meme Rose 🌹 September 27, 2019 at 3:58 am

    My dream hair….so beautiful 🙌🏽

  80. Jimmy Is Tired September 28, 2019 at 9:39 pm

    I’m scared that my hair will break, love the color but personally I’d add a hint of violet.

  81. why not September 30, 2019 at 5:58 am

    She looked russian after the bleach..i wonder how she looks right now

  82. 123123 September 30, 2019 at 5:30 pm

    I have NEVER seen bleach lifted that light ever!!! She did an amazing job looks fantastic.

  83. Freckle Berry October 1, 2019 at 8:05 pm

    I’ve dyed my hair before…so I’m sure I can smell the dye!!! 😂

  84. naya Castro October 2, 2019 at 12:06 am

    Hahaha my name is Nicole hahahhaaaaaaaaa

  85. San Dra October 2, 2019 at 5:26 pm

    Omg what an amazing colorist!!+++

  86. Global Yan October 6, 2019 at 12:59 am

    2:45 WTF

  87. IGOT7 From MOGOKE RUBY LAND October 6, 2019 at 7:58 am

    Same my mom also strict about hair too so I'm No't cut my hair 10 year now sorry my bad English 🙏

  88. amu tamu October 6, 2019 at 2:10 pm

    I love it!

  89. exotic tea October 6, 2019 at 5:44 pm

    i thought she was joana ceddia in the thumbnail

  90. Therese Angelu Abion October 9, 2019 at 1:42 am

    Asian mom's are a little bit stricter

    I feel you

  91. Sofie Ivanova October 9, 2019 at 6:11 pm

    It doesn't look good on her. Change back to brawn it suits ur personality better BASIC

  92. Melisa Melis October 10, 2019 at 1:39 pm

    Don't like it it looks so fake👎👎👎👎

  93. Thatshorty October 11, 2019 at 9:37 pm

    I want to dye my hair silver blonde and I want her to do it 🤩 she’s so good such an expert 😀👌

  94. Bmore Blondie October 12, 2019 at 1:26 pm

    Looks amazing BUT when her roots grow out its gona show so bad like I bet within 2 weeks u can see roots cuz there such a drastic dark to light

  95. NikkiRen October 13, 2019 at 7:42 am

    Soooo many foiiiiillllsssss😮
    End result is crazy! I like it!!!

  96. Lola mo October 15, 2019 at 10:57 am

    It makes her skin look more pale

  97. Sofia McHugh October 15, 2019 at 3:23 pm

    the power of that bleach could sustain a small country

  98. GurlAintHappening Msp October 19, 2019 at 6:35 pm

    She looks washed out.

  99. Fedhi Benattou October 21, 2019 at 5:52 pm

    Wow! This icy blond color is stunning! 🙂 I'm a boy with black hair, I'm studying biology to the university, I will do a Stewart forming at the same time and I do modeling, I love sooooo much my black hair but I would love to try icy blond color or platinum blond in the future! 🙂 will see 🙂

  100. K Fallon October 23, 2019 at 6:08 pm

    "I'm excited to express my personality the way she expresses hers." Yeah, that's completely contradictory. You're not expressing your personality if you're expressing someone else's.

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